THE KRAKEN™ Black Spiced Rum
{Named for a sea beast of myth and legend, The Kraken™ is strong, rich, black and smooth.}

As the maker’s suggest, The Kraken™ Black Spiced Rum is imported black rum from the Caribbean and blended with over 11 secret spices. This image is from one of the several informational films on the website. Pretty fun, and it all looks fantastic. For more information, visit www.krakenrum.com.

Just thinking out loud, but the branding is (1) pretty dang catchy, (2) they’re using collateral materials (book, poster, videos), which is always nice, and (3) it’s just right up my alley. Oh, and (4) guess what I’ll be searching around town for, tomorrow.

(found over at Not Cot)