I’ve mentioned The Kraken Rum a couple of times before. I know.

But so, well, long story short: a very nice lady named Kristin who works for The Kraken Rum team sent me their full promotional kit*, which is even more bad-ass than I could’ve imagined. More photos as soon as I have time to give it justice. In the meantime, here’s a teaser photo of the full box and one of the many treasures inside: proof of the mysterious Kraken’s existence in the guise of a single tooth.

*(Some design credits, while I’m at it, from Kristin: The bottle & label design was created with Stranger & Stranger, a London based agency.  Owner & Creative Director: Kevin Shaw.  Art Director: Ivan Bell. The media kits and advertising pieces were created with Dead As We Know It, a Brooklyn based agency.  Owner & Creative Director: Mikal Reich.  Art Director: Charmaine Choi.)